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Social networks are no longer just a way to communicate with friends, but have become one of the most important sales channels for brands, with an estimated value of $36 billion by 2021.
Learn how social business strategies can help your business find and retain new customers via social networks.
With the boom of social business and the development of dedicated features to generate ROI via social platforms (Facebook, Instagram, TikTok, Pinterest...), brands are investing more and more in this channel of sale that has become essential. But how to find and retain new customers? How to create an efficient social commerce strategy that will meet your needs?
To fine-tune your social commerce strategy, you need to know which platforms are appropriate for selling, so you can offer your products/services where your audience is. There are two strategies available to you: you can either focus on the channels where your brand is already present in order to get quick results, or you can analyze the data of your potential followers in order to identify the platforms where they usually go.
Instagram will allow you to set up your own online store via the application. With Facebook, you can take advantage of integrations offered by e-commerce platforms like Shopify to import your products seamlessly. In the guide on social commerce, you will discover the specificities of popular platforms such as TikTok, Pinterest or Snapchat, and how they will help you in your social commerce strategy.
User-generated content (or UGC) refers to the publications created by Internet users around a brand, which represents a strong signal. It is particularly adapted for those wishing to launch or strengthen their presence in social commerce.
User-generated content (UGC) sends a strong message, and brands can feel good about it, because it means your customers value you enough to create content that you are the star! It also shows that they are willing to recommend you to others, another proof that you are doing something right.
UGC allows you to gain recognition and increase your sales on social networks. For example, a customer can post a photo of the new outfit they bought from you or a video of them using your of them using your product. When his followers see his post, you instantly gain credibility and visibility.
Influencer marketing, which is part of UGC, is an alternative to buying sponsored campaigns on social networks. You have the possibility to call upon influencers with a large or smaller community, depending on your needs, and ask them to promote your products to their community. Influencers have the advantage of bringing an authentic and concrete side to their speech, by understanding the problems encountered by their audience and by proposing solutions.
Our advice: contact trustworthy, committed and competent influencers to represent you on social networks by promoting your products in order to help you generate more sales.
Another social commerce lever at your disposal is conversational messaging, which allows you to create a positive experience around the purchase of a product. You can leverage the instant messaging capabilities of platforms such as WhatsApp or WeChat, and implement a chatbot solution to develop your conversational commerce at scale.
In the past, it simply wasn't possible for brands to reach out to all potential customers and have one-on-one conversations with them. AI is changing that with automatic natural language processing and other tools to generate more natural and personalized interactions.
while consumers expect a quick response from the brands they do business with, brands have the ability to contact and interact with their customers at every stage of their journey. This allows you to answer all their questions, provide information and gather feedback.
Before launching into social commerce, it is necessary to establish a checklist of actions to take. 4 steps are to be followed to put all the chances on your side to generate ROI via social networks:
Identify all the options at your disposal to choose your platforms,
Create accounts, add products and test the e-commerce features of the applications,
Use social listening platforms to get new content ideas to implement,
Track engagement and conversions of your actions to refine your strategy.
To go further, Our newsletter offers you a complete insight on each platform, with tips, key figures as well as top influencers to follow, for Instagram, Facebook, TikTok, Pinterest, Snapchat, Weibo and WeChat, WhatsApp, but also Google Shopping.